I help consultants, coaches, and speakers create websites that leave positive, confident and lasting impressions with their potential clients.


    Get a big agency experience at a reasonable price. Small Funnel is a boutique service offering focused to the specific needs of small professional service firms.


    You wouldn’t tell a your latest prospect that your elevator pitch is “under construction.”

    Stop wasting your time with inflexible templates, DIY, or the slew of random contractors. I build platforms and websites for those who have a great idea they want to share with the world.

    Small Funnel will build you a website from scratch (as a done-for your service) that is going to leave a lasting and good impression with your potential clients.

    And this is going to be at least as good as your elevator pitch.

    What people are saying

    It’s hard to stand out in the sea of other contractors and consultants. In person is one thing, but doing it online is a whole another set of obstacles. I knew that I needed someone I’d trust, who could understand my dilemma, where I was at, and where I wanted to go, and take care of all that translation to the web. James was exactly that person for me and he was able to create one unifying message in a process that was completely hands-off.

    Hau Ngo

    SAP Analytics Consultant

    As a small business owner, I always knew my website was an important part of driving new business. I am not a design expert, but James was able to go through many different sites and reduce it down to a core set of attributes that represented the business. Together, we redesigned the site and I feel more confident in the value that I am bringing to my customers and how I present that value online.

    Ryan Skyler

    Anywhere Technologies, LLC

    Frequently Asked Questions

    What if I am not happy with my elevator pitch?

    The SMALL FUNNEL service could still provide a lot of value to your endeavor even if you are not feeling confident about your in-person elevator pitch. It is also possible to further develop your in person elevator pitch in tandem. For that I can refer you to an appropriate service partner.

    What if I am not as niched down or as positioned as other Small Funnel clients?

    Getting clear on your messaging, the clients you serve, and focusing your service offerings are discovered and clarified during the SMALL FUNNEL process. Many of our clients were not as well positioned or focused in their service or product offerings before working with us.

    Why not just use Squarespace, WIX, WordPress or another DIY approach?

    Although many of these designs look professional, they are often overused (looking more like a generic store brand, think Safeway Select in the US) and you will be locked in to a limiting structure. Additionally, without clear positioning, branding, relevant copy written to convert it is not likely to build trust quickly with potential clients and may have the opposite effect. 

    Contact Small Funnel

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    Small Funnel is a service of
    James Stone Consulting

    123 East San Carlos Street #266
    San Jose, CA 95112

    (415) 528-2001
    [email protected]